Who We Are
We are a company on a mission to “aid the afflicted through the ingenuity of our minds, the labor of our hands, and the compassion of our hearts.” We support surgeons and health care providers who treat patients in their times of need.
Together, we can improve patient outcomes and quality of life. We are proud of our long-standing reputation of innovation and differentiation. Randy and Mary Huebner founded our company based on a belief system rooted in customer engagement. Our goal: to provide innovative solutions to meet the needs of the whole health care community, including patients, health care professionals, and health care entities.
We have a presence in over 50 markets around the world, with a track record for outstanding quality and service levels that consistently exceed customer expectations. We are hardworking people with high ethics and integrity.
Our diversity drives continuous improvement in everything we do to meet company expectations and deliver on our mission. We are committed to working together to deliver the expected results for all stakeholders. We are one team, with one dream and one mission.
Our Customer
Our customers are patients, health care professionals, health care entities, and policymakers.
Our patients expect a speedy recovery from their traumatic or reconstructive episodes. They demand state-of-the-art solutions to improve their quality of life.
Surgeons and other health care professionals are looking for safe and effective solutions for the traumatic, deformity, and degenerative conditions they treat.
They expect easy to use, high quality, evidence-based instrumentation and implants at a fair price. Many specialists use our solutions including, but not limited to, hand and upper extremity, foot and ankle, shoulder, podiatry, sports medicine, and trauma. Health care facilities expect a streamlined process for order management, delivery, and service with long-term implant traceability. We recognize that value is equal to the quality received for the cost paid by the service provider. Health care consolidation is creating centralized purchasing with sole vendor, dual vendor, and “all play” contracts while allowing for differentiated product “carveouts.” We serve the “carve-out” while building evidence to participate in the expanded markets.
Our Field Sales Organization
Our solutions are marketed and sold worldwide by a combination of direct-sales employees, stocking distributors, and independent sales contractors.
These teams provide the local services demanded by our customers. These demands include the expected inventory for case cart management, expertise with surgical techniques and product indications for use, medical education, operating room support, billing and contract management, and a strong commitment to patient care. Our field sales teams are expected to communicate safety and quality concerns to our customers in a timely and professional manner. We have the very best sales professionals partnering with us in local markets around the world.
Our Products
We provide high quality, innovative solutions in the musculoskeletal market.
The Acutrak Headless Compression Screw is the gold standard around the world for its profile, compression, and fixation. The Clavicle Plating System was first to market with anatomically precontoured, low-profile plating solutions. Our Elbow Plating System introduced parallel plating in the treatment of elbow fractures. The Polarus Nail was the first to offer an intramedullary solution for the proximal humerus. The Anatomic Radial Head was the first anatomically shaped radial head prosthesis to market.
We have partnered with nearly 200 surgeons around the world to assist us in creating innovative and differentiated products and medical education programs to achieve optimal patient outcomes. We focus on evidence based design to build upon a track record of proven results.
We maintain a robust product development process compliant with the regulations of the competent authorities in every geographic region. We execute full and limited-release launches to adapt to market conditions and business strategies.
Our Approach
We are 100% compliant with the rules and regulations that guide our business.
We operate with high ethics and integrity, holding ourselves and others accountable for conducting business the right way. We are committed to quality and safety first for our employees, our business, and our customers. We focus our manufacturing teams, equipment, systems, and processes on delivering products to their desired specifications with state-of-the-art materials at a competitive price. We hold our supplier partners to the same high standards.
We educate and conduct ongoing clinical research, using this information for validation and continuous improvement to deliver the greatest value to our customers.
“Human-centered design thinking” leads our innovation. We listen and act on input from our customers. Their “know-how,” based on daily surgical and clinical experience, is critical for us to deliver on our mission. They have visibility to all aspects of the care pathway, including the potential risks and challenges each individual patient may face. We listen for opportunities, unmet needs, and daily challenges. We give them an outstanding customer experience with every patient and every transaction. We collaborate, respecting what each individual contributes based on their unique experience. We trust and empower each other with a belief in the power of teamwork to reach our goals.
Our Strategy
Our strategy is rooted in best business practice. We will execute and prioritize based on the following:
Protect The Core
Our Core is defined as the products/solutions that represent a significant portion of our revenue. We protect our position within our market segments with an exemplary safety, compliance, regulatory, and quality record.
Innovate the Core
We continually innovate and expand our portfolio where we have significant market share. We resource our next generation products and solutions, staying ahead of the competition and improving patient outcomes.
Enter Adjacent Markets
Adjacent markets are defined as markets that utilize current product types and/or company capabilities with new customers. They can also include new product types and/or capabilities that our current customers utilize.
Enter New Markets
New markets are defined as new product solutions and/or capabilities that are utilized by new customer types.
Disruptive Technologies
Disruptive technologies are defined as technology that displaces an existing solution or offers a new solution and has the ability to create significant shifts in market share and market size. A solid business strategy includes a parallel work stream creating and identifying the disruptive technology that could obsolete or disrupt its core business.
Our Results
We set ambitious goals that meet and exceed our targets.
We are engaged and proud to “aid the afflicted through the ingenuity of our minds, the labor of our hands, and the compassion of our hearts.”
We track key performance metrics against best practices. We measure and continuously improve revenue, operating expenses, comparative income, and pre-tax income. We work together with our customers, field sales partners, suppliers, and competent authorities to deliver the expected results for all stakeholders. It is our goal to be the fastest growing provider of medical device solutions in our markets.
